I came up with the creative idea behind the launch of Sesame Workshop & International Rescue Committee’s new brand ‘Ahlan SimSim’, the version of Sesame Street developed to provide early childhood education support to those affected by the Syrian refugee crisis in Syria, Iraq, Lebanon & Jordan. I wrote the creative launch strategy and managed the development of creative assets ahead of the show’s launch in 2019. ‘Ahlan Simsim’ is poised to become the largest early childhood development intervention in the history of humanitarian response.